About Lacy Bird
since 2012
Founded by Sofia Veiber in 2012, Lacy Bird is an international ecosystem for florists: Lacy Bird Academy online and masterclasses around the world, the Florist Circles community, a free flower encyclopedia and tools in 13 languages — and its own flower delivery studios, where the method is practised every day.
Our story
to a global academy
Lacy Bird began in 2012 as a floral design studio and has grown into an international ecosystem for florists. Lacy Bird Academy teaches modern floral design online in English, Spanish and Russian and through live masterclasses around the world; Florist Circles connects florists for learning, feedback and live sessions; the Lacy Bird encyclopedia and tools give every florist free, structured knowledge in 13 languages. Our own delivery studios keep the method honest: soft palettes, generous shapes and the commercial discipline of daily work. Since launching the Academy in 2016 we have taught more than 12,000 florists.
To give florists everywhere the knowledge, tools and community to grow — and to raise the standard of modern floristry worldwide.
Our manifesto
A word for those who create, who make beauty by hand
Open the bookIn motion
30+ masterclasses worldwide since 2016
AmsterdamMay 2026
SingaporeMarch 2026
DubaiFebruary 2026
BangkokJanuary 2026
DubaiDecember 2025
DubaiNovember 2025
AmsterdamNovember 2025
Hong KongSeptember 2025
BerlinAugust 2025
Kuala LumpurJune 2025
AmsterdamMay 2025
DubaiApril 2025
Hong KongMarch 2025Timeline
in Lacy Bird's story
Sofia Veiber opens the first Lacy Bird flower studio, setting the aesthetic principles that will define the brand: modern silhouettes, restrained palettes, and a commercial approach to design.
The studio's teaching practice is formalised as Lacy Bird Academy — a curriculum built around what actually works in the flower rooms, not textbook theory.
12,000+ florists trained, Lacy Bird Academy online and masterclasses around the world, the Florist Circles community and a free flower encyclopedia in 13 languages.
What we believe
behind every course, bouquet, and workshop
We teach floristry the way working studios actually run it — pricing, timing, seasonal supply, and the discipline behind an aesthetic. Beautiful is table stakes; a bouquet has to sell, ship, and last.
Modern floral design is not a trend we follow — it is the language we shaped. Soft palettes, generous shapes, restrained details. Our alumni take that language and make it their own.
Every teacher at the academy is a working practitioner — running deliveries, weddings, and events alongside their teaching. No permanent classroom theorists.
Programmes are delivered in English, Spanish, and Russian across our three permanent academies and touring masterclasses. One curriculum, adapted to local supply and taste.
The team
behind the studio and every masterclass
Founded Lacy Bird in 2012 and shaped its signature style — soft palettes, generous shapes, and a restrained sense of drama that has become recognisable across the industry.
Former chief florist, now responsible for keeping Lacy Bird's design language ahead of the market — introducing new trends without losing what makes the studio recognisable.
Runs partnerships and expansion — new academy locations, corporate collaborations, and the operational backbone that lets the studio work across time zones.
Curates the academy curriculum and teaches on the majority of programmes — the person most of our alumni credit with turning a hobby into a working practice.
Runs the studio's social media and storytelling — turning day-to-day work in the flower rooms into the visual story that reaches 450,000+ followers.
Experts
authors and section editors of every article
Where to find us
and a touring masterclass programme
Our flagship: a bouquet-delivery service and an academy under one roof, serving Dubai and Sharjah with same-day delivery and hosting international masterclasses.
Our global academy: online courses in English with unlimited access, personal feedback from working florists, and touring masterclasses in Europe, Asia, and the Middle East.
Our Latin American academy — hands-on workshops in Mexico City, taught in Spanish and English, for florists building a modern commercial practice.
Our Kazakhstan studio: authorial bouquet delivery across Astana, weddings and event florals, and a flower subscription — under one roof with a permanent academy running year-round courses and masterclasses.
book a bouquet, join a course, apply for a masterclass
