Lacy Bird Academy · since 2016
A real studio,not a content brand
Who we are
a school inside a flower studio
Lacy Bird Academy opened alongside the Lacy Bird studio in 2016. The studio makes over 15,000 bouquets a year and runs weddings and events — and everyone who teaches at the academy works in that production.
That is why we teach the way we work: the same palettes, recipes, pricing and photography we use for real clients, in a system anyone can learn — from a first stem to a studio of your own.
- 2016Teaching since
- 12 000+Students
- 15k+Bouquets a year
- 25+Countries
/ Founder
Sofia Veiber
“My mission is to give everyone the chance to do what they love — and earn well from it.”
Sofia founded Lacy Bird Academy in 2016. Many of our students came with no experience at all — and now run studios of their own. The academy is more than courses: it is a community of florists and a system that changes careers.
/ How we think
Four things
we never skip.
- 01We teach what we sell
Every recipe, palette and price comes from real orders of the Lacy Bird studio — not from a textbook.
- 02Taught by working florists
Everyone who teaches here builds weddings, events and daily orders. You learn from practice, not theory.
- 03Style with a system
Soft palettes, generous shapes, restraint over ornament — broken down into steps you can repeat.
- 04Beauty that pays
Colour and technique go together with pricing, photography and sales — floristry as a profession.
/ Behind the academy
The studio in numbers.
- 2016Teaching since
- 12 000+Students
- 15k+Bouquets a year
- 25+Countries
- 60+Experts in the team
- 500k+Social followers
The team
Daria Shulzenko
Head of education of LBA
Uses her knowledge to enhance the world's beauty. Will also teach you to be attentive to details and turn your dreams into reality.
Oksana Anikina
Chief florist
Creative person who modernizes and develops Lacy Bird style with new trends, experimenting with new methods and techniques.
Oleg Beliakov
Head of marketing and business development
Leads sales, marketing and business development, with extensive expertise in the floral industry and a deep understanding of its commercial processes.
Polina Beliakova
Head of SMM
Leads social media strategy and brand communications, developing digital presence, growing audience engagement and visual presentation.
Anastasia Wolf
Wedding decorator, teacher
Experienced decorator with more than 100 projects behind her. Her works have been published in Vogue UK, Ruffled Blog and Marie Claire Australia.
/ Video feedback
Real students,
in their own words.
Our work:
/ Contact
Let's find
your start.
A free 40-minute trial lesson shows your level and gives you a personal plan.
10 am – 7 pm GMT+3 · we usually reply the same day.