01 Meet the course and your mentors
Week 1
How we'll study
Meet your mentors
Course goals and programme
Certificate
The head florist profession
Lacy Bird Academy · online course · Coming soon
Headflorist
A practical online course
lead the studio
Learn to create collections, run creative shoots and manage a team.
For those who want to become a head florist and create collections, organise creative shoots, work with their own team of florists, design the shop window, build an assortment matrix — and think like a business owner.
Duration5 weeks
Video3+ hours
Practice5 assignments · 4 individual pieces
CollectionsBuilt to an international level
CertificateFrom professional florists
/ Without a head florist
A studio
without a head florist.
- No
No working website
Everything goes through messengers — slow, tedious, unsystematic.
- No
No collections
It's never clear what to buy, holidays are always a gamble, and good florists are hard to find.
- No
No purchasing control
A high write-off rate; chaotic purchasing keeps florists and the owner under constant stress.
- No
No shared style
Every florist builds their own way, the studio looks like any other, and quality jumps around.
- No
No manager for decor orders
You can't take decor orders, deliver them on time and earn from them.
- No
No sales through florists
Florists don't want to sell and don't understand what the owner wants from them; staff turnover is high.
/ With a head florist
A studio
with a head florist.
Orders are processed three times faster, and the risk of human error drops to a minimum.
YesA website that sells
With up-to-date content.
YesA working assortment matrix
Florists have a write-off KPI aiming at 3–5%. Purchasing is regular and hassle-free.
YesOne style for all florists
The studio has its own charismatic style that every florist delivers — at the same level.
YesOrders for creative decor
Work with B2B clients and decor projects is set up — it grows revenue and levels up the florists.
YesA close-knit team that sells
Clear feedback from the owner, low turnover, and florists who know how — and why — to sell.
/ Who it's for
The course
is for…
We'll teach you to think systematically, manage creativity and numbers — and enjoy it.
- 01
Florists
A second wind in your profession: a new, important role in the studio and a different level of pay.
- 02
Studio owners
Find out how working on your product can improve business results without hiring extra staff.
- 03
Head florists
Structure your knowledge and skills and boost your team's results. Learn from the 10 years of experience of a world-famous studio.
Programme
02 Style and collection development
Week 1
Lesson 1
Defining a style
Lesson 2
The assortment matrix
Lesson 3
Creating a collection
Lesson 4
A creative shoot
Lesson 5
Shooting for the website
Bonus
Presenting a new collection
03 Practice with flowers
Week 2
Lesson 1
Round bouquet
Lesson 2
Spreading bouquet
Lesson 3
Hatbox arrangement
Lesson 4
Basket
04 Advanced head-florist skills
Week 3
Lesson 1
Creative decor
Lesson 2
Window display
Lesson 3
Working with a kenzan
Lesson 4
Flower subscriptions
Lesson 5
Working with preserved and dried flowers (new)
Lesson 6
Arrangements with preserved and dried flowers (new)
This module is included in selected packages.
05 Business
Week 4
Lesson 1
Sales analytics
Lesson 2
Purchasing and working with suppliers
Lesson 3
Minimising write-offs
Lesson 4
Hiring and managing a team
Lesson 5
Training, developing and assessing staff
Lesson 6
Preparing for and working through holidays
This module is included in the top package.
06 Bonus lessons
Bonus
Optimising the workspace
Dealing with team burnout
Rewards and a motivation system
Included in the top package.
07 Final assignment
Final
The course's final assignment
/ Format
How you'll
study.
- 01Video access
180 or 365 days, depending on the package.
- 02Personal feedback
35 days of feedback on your assignments.
- 03Zoom meetings
From 2 to 4 Zoom meetings, depending on the package.
- 04Certificate
If you complete the course on time.
Your tutors
Sofia Veiber
Founder of Lacy Bird and LBA
Creator of the unique Lacy Bird style. For Sofia every detail matters — a successful business is made of such details.
Oksana Anikina
LBA expert, former head florist of Lacy Bird
Keeper of the Lacy Bird style and traditions. She soaks up new trends, invents unique methods and creates collections using modern techniques and styles.
Daria Shulzenko
LBA expert and producer
Builds bouquets as systematically as a Rubik's cube. She shares floral shortcuts that make every florist's work easier.
Alexey Shamsutdinov
CEO, LBA
Uses every modern, progressive method to promote and grow a floral business, and openly shares his finds with all students.
Alina Apollonova
LBA expert
Brings 15 years of experience in floristry. Has managed 50+ shops and 300+ employees.
Kamilla Nikolaenko
Project manager, formerly at Lacy Bird
Leads the most complex decor projects and organises creative shoots of the highest level.
/ Why Lacy Bird Academy
Why learn
with us.
- 01Atmosphere
It's what our students love most: a place to dive into creativity and stay at the cutting edge.
- 02Practice
No knowledge detached from reality. We test everything in the Lacy Bird studio first and share it with students only once it works.
- 03Openness
We tell it like it is — our wins and failures, our finds and shortcuts. That's how trust is built.
- 04Inspiration
Creativity, colour, imagination and courage matter most to us, so we pay special attention to them throughout the course.
- 15 000+Bouquets a year made at Lacy Bird
- 12 000+Students worldwide have chosen us
- 450 000+Followers across Lacy Bird social media
Our work:
FAQ
Can I study from a phone or tablet?
Yes — all videos and assignments on our platform work on a phone.
Are there assignments and practice?
Yes — practical assignments on creating bouquet collections and presenting them, handling commercial decor requests, developing and producing a shoot idea, and minimising write-offs. Curators review your work and give feedback.
Can I talk to the experts?
Of course. You can ask questions and get answers on our platform, and you'll be added to a chat where you can ask anything too.
What's the schedule? Can I combine it with work?
All modules open in the first week, and you can study them whenever you have time.
/ Request
Want this course
in English?
Leave a request — we'll send the programme and the price in your currency.
10 am – 7 pm GMT+3 · we usually reply the same day.